Graphic designers conceptualize and produce graphic art and visual materials to effectively communicate information for publications, advertising, films, packaging, posters, signs and interactive media such as Web sites and CD-ROMs. They are employed by advertising and graphic design firms, by establishments with advertising or communications departments and by multimedia production companies, or they may be self-employed. Graphic designers who are also supervisors, project managers or consultants are included in this unit group. Illustrators conceptualize and create illustrations to represent information through images. They are almost solely self-employed.
- Consult with clients to establish the overall look, graphic elements and content of communications materials in order to meet their needs
- Determine the medium best suited to produce the desired visual effect and the most appropriate vehicle for communication
- Develop the graphic elements that meet the clients’ objectives
- Prepare sketches, layouts and graphic elements of the subjects to be rendered using traditional tools, multimedia software and image processing, layout and design software
- Estimate cost of materials and time to complete graphic design
- Use existing photo and illustration banks and typography guides or hire an illustrator or photographer to produce images that meet clients’ communications needs
- Establish guidelines for illustrators or photographers
- Co-ordinate all aspects of production for print, audio-visual or electronic materials, such as Web sites, CD-ROMs, interactive terminals, etc.
- Co-ordinate sub-contracting
- Work in a multidisciplinary environment
- Supervise other graphic designers or graphic arts technicians.
Illustrators perform some or all of the following duties:
- Consult with clients to determine the nature and content of illustrations in order to meet their communications needs
- Develop and produce realistic or representational sketches and final illustrations, by hand or using computer-assisted design (CAD) software, for printed materials such as books, magazines, packaging, greeting cards, stationery, etc.
- Assist in developing storyboards for electronic productions such as multimedia, interactive and digital products, television advertising and productions, etc.
- Produce 2-D and 3-D animated drawings or computer illustrations
- May adapt existing illustrations.
Illustrators may specialize in a particular field such as illustrations for children, advertising, editorials, humour, or medical, scientific or technical illustration, or multimedia design.
Educational requirements: Post-secondary degree or diploma in design, graphic art, marketing, digital media or related field.
Experience: Three years of related work experience in graphic design, commercial art, visual art, product packaging, advertising, multimedia and other creative industries.
Job requirements: Work closely with marketing team to develop and execute graphic design solutions that meet the needs and content standards of the organization. Assist in the development of communications material that span several communications mediums (e.g. print, electronic), including designing and developing marketing communications tools such as advertisements, web content, branding, sales collateral, flyers, and other creative content. Knowledge of Adobe core suite applications (Photoshop, InDesign, Illustrator), Microsoft Office, and related programs required. Organizational and interpersonal skills, attention to detail, and strong client-focus required.
National average salary in this occupation is currently $54,500
Strong employment growth – combined with replacement demand due to skills mismatch, retirements, and other labour force exits – would result in strong demand for Multimedia designers / graphic illustrators in the next 5 years.